GiveCampus is the world's leading fundraising platform for non-profit educational institutions. Trusted by 1,300+ colleges, universities, and K-12 schools, our mission is to help advance the quality, the affordability, and the accessibility of education. We received a seed investment from Y Combinator in 2015 and have pursued a strategy of 'Sustainable Growth' ever since: achieving six consecutive years of profitability and positive cash-flow while more than quadrupling our revenue, our customer base, and our team. In 2022, we raised $50 million to accelerate the next stage of our growth.

Through The GiveCampus Social Mobility Initiative, we've donated $1 million in free fundraising support for programs that help low-income students, first-generation students, and underrepresented minorities. And in 2022 and 2023, we were named to Y Combinator's Top Companies list and the Inc. 5000 list of America's fastest-growing private companies.

While we operate at meaningful scale (we've facilitated more than $5 billion in charitable giving), we’re still small relative to the commercial and social good opportunities in front of us. Every GiveCampus employee has a substantial impact on our trajectory, and we're growing to help schools achieve even greater results.

Our purpose-driven team of 90+ is located across the US: team members work from anywhere they choose. We have a beautiful 12,000sf office in Washington, DC that is available for people to use whenever they want, and we regularly organize team meet-ups, events, and retreats in various locations. We're looking to expand our team with diverse and collaborative doers who believe in our mission and the transformative power of affordable, high-quality education.

We are looking for a Director of Demand Generation will drive the vision and strategy behind the marketing programs at GiveCampus, acquiring and engaging new prospects with an eye towards achieving our target bookings and revenue goals.

Responsibilities will include:

  • Develop a deep understanding of our target audience, industry trends, and competitive landscape to inform strategic decisions.
  • Generate top of funnel insights, track trends in performance, and package along with recommendations for executive stakeholders.
  • Identify opportunities for innovation and improvement within the demand generation function.
  • Collaborate with marketing and sales to develop a multi-channel campaign strategy and calendar tied to demand generation outcomes.
  • Collaborate with the content marketing team to create compelling and targeted messaging for different stages of the buyer's journey.
  • Hands-on execution of email campaigns using HubSpot, ensuring proper segmentation, targeting, and personalized messaging.
  • Oversee the strategy, creation, and optimization of paid advertising campaigns across various platforms to drive inbound leads.
  • Manage and mentor a BDR team in support of demand generation goals.
  • Manage the demand generation budget effectively, ensuring optimal allocation of resources to achieve maximum impact.

What we are looking for:

  • Ability to independently develop and execute a comprehensive demand generation strategy that utilizes data and analytics to assess campaign effectiveness, make data-driven recommendations, and optimize future campaigns.
  • Experience partnering with sales and revenue operations teams to ensure alignment and effective lead handoff processes.
  • Experience collaborating with and advising senior leadership on overall business strategy and growth initiatives to support new customer acquisition.
  • At least 5 years of experience in demand generation, with a proven track record of success in B2B SaaS environments.
  • At least 2 years of experience managing and developing high-performing teams
  • Proficiency and willingness to “roll up your sleeves” with technologies including marketing automation, specifically HubSpot, and paid advertising platforms.
  • Proven ability to work independently and take initiative to drive projects forward.
  • Strong analytical skills with the ability to create reports, interpret data, and make data-driven recommendations.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams.

Bonus points if you have:

  • Experience launching an account-based marketing program
  • Experience building and leading a high-performing team of Business Development Representatives (BDRs)

Ready to apply?

Complete the application by clicking on the 'Apply To Position' button. Applications will remain open until we find the perfect person for this role.

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At GiveCampus, we value diversity and we pledge to foster an environment of support, inclusivity, and learning, both on the job and throughout the application process. In this spirit, we encourage candidates of all backgrounds to apply.

GiveCampus is an Equal Opportunity Employer. Applicants and employees are not discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

If you feel like you don't meet all of the requirements for this role, please apply anyways. We know the confidence gap and imposter syndrome often get in the way of connecting with incredible people, and we don't want them to prevent us from meeting you.